Publications
Publications
- February 2010 (Revised February 2021)
- HBS Case Collection
The Vitality Group: Paying for Self-Care
Abstract
Vitality is part of a $2 billion start-up South African and U.K. health insurance firm. It has achieved excellent results in rewarding people for promoting their health. It is now contemplating how to enter the U.S. market.
Keywords
Citation
Herzlinger, Regina E. "The Vitality Group: Paying for Self-Care." Harvard Business School Case 310-071, February 2010. (Revised February 2021.)
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