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  • February 2010 (Revised February 2021)
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The Vitality Group: Paying for Self-Care

By: Regina E. Herzlinger
  • Format:Print
  • | Language:English
  • | Pages:16
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Abstract

Vitality is part of a $2 billion start-up South African and U.K. health insurance firm. It has achieved excellent results in rewarding people for promoting their health. It is now contemplating how to enter the U.S. market.

Keywords

Market Entry and Exit; Insurance Industry; South Africa; United Kingdom; United States

Citation

Herzlinger, Regina E. "The Vitality Group: Paying for Self-Care." Harvard Business School Case 310-071, February 2010. (Revised February 2021.)
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About The Author

Regina E. Herzlinger

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Related Work

    • February 2010 (Revised February 2021)
    • Faculty Research

    The Vitality Group: Paying for Self-Care

    By: Regina E. Herzlinger
Related Work
  • The Vitality Group: Paying for Self-Care By: Regina E. Herzlinger
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