Publications
Publications
- 1998
- Māketingu jānaru [Japan Marketing Journal]
Kyousou no Rule wo Kaeru Shuhou to shite no Marketing (Marketing as a Tool to Change the Rules of Competition)
Keywords
Citation
Takeuchi, Hirotaka. "Kyousou no Rule wo Kaeru Shuhou to shite no Marketing (Marketing as a Tool to Change the Rules of Competition)." Māketingu jānaru [Japan Marketing Journal], no. 67 (1998).