Publications
Publications
  • 1998
  • Article
  • Māketingu jānaru [Japan Marketing Journal]

Kyousou no Rule wo Kaeru Shuhou to shite no Marketing (Marketing as a Tool to Change the Rules of Competition)

By: Hirotaka Takeuchi
  • Format:Print
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Keywords

Marketing; Change; Competition

Citation

Takeuchi, Hirotaka. "Kyousou no Rule wo Kaeru Shuhou to shite no Marketing (Marketing as a Tool to Change the Rules of Competition)." Māketingu jānaru [Japan Marketing Journal], no. 67 (1998).

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