Publications
Publications
  • 2002
  • Article
  • Māketingu jānaru [Japan Marketing Journal]

Marketing no Mission towa (What is the Mission of Marketing?)

By: Hirotaka Takeuchi
  • Format:Print
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Keywords

Marketing; Mission and Purpose

Citation

Takeuchi, Hirotaka. "Marketing no Mission towa (What is the Mission of Marketing?)." Māketingu jānaru [Japan Marketing Journal], no. 83 (2002).

About The Author

Hirotaka Takeuchi

Strategy
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