Publications
Publications
  • 2006
  • Article
  • Māketingu jānaru [Japan Marketing Journal]

Henkaku no Jidai ni okeru Back-to-Basics (Back-to-Basics in an Era of Change)

By: Hirotaka Takeuchi
  • Format:Print
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Keywords

Change

Citation

Takeuchi, Hirotaka. "Henkaku no Jidai ni okeru Back-to-Basics (Back-to-Basics in an Era of Change)." Māketingu jānaru [Japan Marketing Journal], no. 100 (2006).

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