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  • 2006
  • Article
  • Māketingu jānaru [Japan Marketing Journal]

Henkaku no Jidai ni okeru Back-to-Basics (Back-to-Basics in an Era of Change)

By: Hirotaka Takeuchi
  • Format:Print
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Keywords

Change

Citation

Takeuchi, Hirotaka. "Henkaku no Jidai ni okeru Back-to-Basics (Back-to-Basics in an Era of Change)." Māketingu jānaru [Japan Marketing Journal], no. 100 (2006).

About The Author

Hirotaka Takeuchi

Strategy
→More Publications

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More from the Author
  • Strategy as a Way of Life: Businesses Must Root Strategy in Moral Purpose to Thrive in a Complex, Rapidly Changing World By: Ikujiro Nonaka and Hirotaka Takeuchi
  • Humanizing Strategy By: Ikujiro Nonaka and Hirotaka Takeuchi
  • Humanizing Management and Innovation By: Hirotaka Takeuchi
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