Publications
Publications
- 2006
- Māketingu jānaru [Japan Marketing Journal]
Henkaku no Jidai ni okeru Back-to-Basics (Back-to-Basics in an Era of Change)
Keywords
Citation
Takeuchi, Hirotaka. "Henkaku no Jidai ni okeru Back-to-Basics (Back-to-Basics in an Era of Change)." Māketingu jānaru [Japan Marketing Journal], no. 100 (2006).