Publications
Publications
- February 2010 (Revised November 2011)
- HBS Case Collection
International Agribusiness in China: Charoen Pokphand Group
By: William C. Kirby, Michael Shih-ta Chen, Tracy Manty and Yi Kwan Chu
Abstract
The world's leading Thai agribusiness corporation and largest agribusiness investor in China, CP Group, is facing another crossroads in China as the country starts to undergo rural reform. The issues at hand for Chairman Dhanin Chearavanont is how CP can balance its place as a key investor in China's burgeoning agriculture market with its unstated obligation to also provide guidance and expertise in food safety, technology, as well as jobs for rural farmers while still competing against the growing cadre of international and domestic companies vying to grab share from its operations in China. Was rural reform going to help or hinder CP's position in China and was CP doing all it could to take advantage of these changes?
Keywords
Business or Company Management; SWOT Analysis; Adaptation; Business Strategy; Corporate Social Responsibility and Impact; Growth and Development Strategy; Competitive Strategy; Problems and Challenges; Rural Scope; Agribusiness; Change; Agriculture and Agribusiness Industry; China
Citation
Kirby, William C., Michael Shih-ta Chen, Tracy Manty, and Yi Kwan Chu. "International Agribusiness in China: Charoen Pokphand Group." Harvard Business School Case 910-418, February 2010. (Revised November 2011.)
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