Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • February 2010
  • Supplement
  • HBS Case Collection

Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery
  • Format:Multimedia
  • | Pages:1
ShareBar

Abstract

This Excel worksheet contains sample problems, prebuilt Excel models to run market sizing and market share analyses, and charts and graphs which help visualize the results. It is designed to accompany Marketing Analysis Tookit: Market Size and Market Share Analysis. The toolkit enables students to size a market and generate a sales forecast using a market build-up methodology. Students measure market demand and company demand and calculate market and product penetration rates and merket share.

Keywords

Mathematical Methods; Marketing Strategy; Decisions; Strategic Planning; Market Participation; Sales; Forecasting and Prediction; Management Analysis, Tools, and Techniques

Citation

Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)." Harvard Business School Spreadsheet Supplement 510-714, February 2010.
  • Purchase

About The Author

Jill J. Avery

Marketing
→More Publications

More from the Authors

    • September 2023
    • Faculty Research

    The Meteoric Rise of Skims

    By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger
    • June 2023
    • Faculty Research

    Introduction to the RC Marketing Course: Fall 2023

    By: Jill Avery and Sunil Gupta
    • June 2023
    • Faculty Research

    Enhancing Your Contribution to Group Learning in Marketing

    By: Jill Avery
More from the Authors
  • The Meteoric Rise of Skims By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger
  • Introduction to the RC Marketing Course: Fall 2023 By: Jill Avery and Sunil Gupta
  • Enhancing Your Contribution to Group Learning in Marketing By: Jill Avery
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College