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  • February 2010
  • Supplement
  • HBS Case Collection

Marketing Analysis Toolkit: Breakeven Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery
  • Format:Multimedia
  • | Pages:1
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Abstract

This Excel worksheet contains sample problems, prebuilt Excel models to run breakeven analyses, and charts and graphs which help visualize the results. It is designed to accompany "Marketing Analysis Toolkit: Breakeven Analysis."

Keywords

Mathematical Methods; Marketing; Decisions; Planning; Marketing Strategy; Management Analysis, Tools, and Techniques

Citation

Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Breakeven Analysis (CW)." Harvard Business School Spreadsheet Supplement 510-713, February 2010.
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About The Author

Jill J. Avery

Marketing
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  • Shiseido Acquires Drunk Elephant By: Jill Avery
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