Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • January 2010 (Revised October 2010)
  • Background Note
  • HBS Case Collection

News in the Digital World: Who Pays?

By: Stephen P. Bradley and Nancy Bartlett
  • Format:Print
  • | Pages:30
ShareBar

Abstract

Models to monetizing news in the digital landscape, which is real-time, searchable, sharable, multi-sourced, anytime, and any screen, were emerging in 2010. Could content creators get people to pay for what they watched, read, listened to, and shared online? Were news aggregators riding on the backs of the new content generators? Or were they providing a new stream of audience directly to new sites that needed to create innovative models to monetize their content? As more delivery models were on the horizon (location-based breaking headlines via cell phones) and more content production unhinged from a commercial entity (images captured and uploaded from personal cell phone cameras), the news industry landscape became freewheeling and individualistic. The straight-line model of content generator to distributor to reader was gone.

Keywords

Business Model; Newspapers; Disruptive Innovation; Technological Innovation; Online Technology; Journalism and News Industry; Publishing Industry

Citation

Bradley, Stephen P., and Nancy Bartlett. "News in the Digital World: Who Pays?" Harvard Business School Background Note 710-456, January 2010. (Revised October 2010.)
  • Educators
  • Purchase

About The Author

Stephen P. Bradley

→More Publications

More from the Authors

    • June 2011
    • Faculty Research

    It's a Social World

    By: Stephen P. Bradley and Nancy Bartlett
    • March 2011 (Revised September 2011)
    • Faculty Research

    Everyone and Everything is Online

    By: Stephen P. Bradley and Nancy Bartlett
    • October 2010 (Revised January 2012)
    • Faculty Research

    Book Publishing in 2010

    By: Stephen P. Bradley and Nancy Bartlett
More from the Authors
  • It's a Social World By: Stephen P. Bradley and Nancy Bartlett
  • Everyone and Everything is Online By: Stephen P. Bradley and Nancy Bartlett
  • Book Publishing in 2010 By: Stephen P. Bradley and Nancy Bartlett
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.