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  • January 2010 (Revised January 2014)
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Twitter

By: Mikolaj Jan Piskorski, David Chen, Bill Heil and Aaron Smith
  • Format:Print
  • | Language:English
  • | Pages:35
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Abstract

Twitter is a micro-blogging company that allows users to send short text updates to others. The site is used by people, including celebrities, government officials, and businesses. It helps to raise money for non-profit organizations and provides first-responders with information during a natural disaster. Even though almost 10 million people visited the site in early 2009, the site had no strategy for monetizing the traffic. The case allows students to examine potential monetization strategies for Twitter.

Keywords

Blogs; Revenue; Information Publishing; Growth and Development Strategy; Social and Collaborative Networks; Web

Citation

Piskorski, Mikolaj Jan, David Chen, Bill Heil, and Aaron Smith. "Twitter." Harvard Business School Case 710-455, January 2010. (Revised January 2014.)
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    • March 2013 (Revised March 2013)
    • Faculty Research

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    • January 2010 (Revised January 2014)
    • Faculty Research

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    By: Mikolaj Jan Piskorski, David Chen, Bill Heil and Aaron Smith
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  • Twitter (TN) By: Mikolaj Jan Piskorski
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