Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • January 2010 (Revised August 2011)
  • Case
  • HBS Case Collection

Ganeden Biotech, Inc.

By: Robert C. Pozen, Dale Alan Winger and Matthew Kenneth Ahlers
  • Format:Print
  • | Pages:29
ShareBar

Abstract

The CEO of Ganeden Biotech, a small firm with several viable probiotic products but limited resources, must decide what markets to invest in and what intellectual property strategies will best serve its immediate and longer-term business interests.

Keywords

Entrepreneurship; Investment; Intellectual Property; Market Entry and Exit; Business Strategy; Biotechnology Industry

Citation

Pozen, Robert C., Dale Alan Winger, and Matthew Kenneth Ahlers. "Ganeden Biotech, Inc." Harvard Business School Case 310-073, January 2010. (Revised August 2011.)
  • Educators
  • Purchase

More from the Authors

    • February 2014
    • Faculty Research

    Advising Families on Estate Planning

    By: Robert C. Pozen
    • January 2014 (Revised June 2014)
    • Faculty Research

    Advising Families on Estate Planning

    By: Robert C. Pozen and Lucas W. Goodman
    • January 2014 (Revised November 2014)
    • Faculty Research

    Legislative Choices for U.S. Corporate Tax Reform

    By: Robert C. Pozen and Eric Lonstein
More from the Authors
  • Advising Families on Estate Planning By: Robert C. Pozen
  • Advising Families on Estate Planning By: Robert C. Pozen and Lucas W. Goodman
  • Legislative Choices for U.S. Corporate Tax Reform By: Robert C. Pozen and Eric Lonstein
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.