Publications
Publications
  • January 2010 (Revised February 2011)
  • Case
  • HBS Case Collection

The Random House Response to the Kindle

By: Bharat N. Anand and Peter Olson
  • Format:Print
  • | Pages:11
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Abstract

In early 2010, e-readers, like Amazon's Kindle and Apple's impending iPad, threatened to disrupt the book publishing industry. The case provides an overview of the industry, describes the broader trends regarding e-readers, and asks: how should major publishers like Random House respond to these trends?

Keywords

Change Management; Trends; Disruptive Innovation; Technological Innovation; Consumer Behavior; Industry Structures; Corporate Strategy; Hardware; Publishing Industry

Citation

Anand, Bharat N., and Peter Olson. "The Random House Response to the Kindle." Harvard Business School Case 710-444, January 2010. (Revised February 2011.)

About The Author

Bharat N. Anand

Strategy
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