Monsanto: Helping Farmers Feed the World

David E. Bell; Carin-Isabel  Knoop; Mary  Shelman

Case | HBS Case Collection | December 2009 (Revised February 2012)

Monsanto: Helping Farmers Feed the World

by David E. Bell, Carin-Isabel Knoop and Mary Shelman

Abstract

Monsanto has led the effort to bring biotechnology to bear on food production. Through some management missteps and consumer resistance the company had difficulties in its early years. But since Hugh Grant became CEO the picture has brightened with widespread adoption of the company's products. This case focuses on the company's product pipeline and the galvanizing effect of the CEO's promise to substantially improve global food production by 2030.

Keywords: Food; Global Strategy; Leadership; Production; Agriculture and Agribusiness Industry; Biotechnology Industry; United States;

Format: Print

30 pages

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Citation:

Bell, David E., Carin-Isabel Knoop, and Mary Shelman. "Monsanto: Helping Farmers Feed the World." Harvard Business School Case 510-025, December 2009. (Revised February 2012.)

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Monsanto: Helping Farmers Feed the World

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