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  • December 2009 (Revised February 2012)
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Monsanto: Helping Farmers Feed the World

By: David E. Bell, Carin-Isabel Knoop and Mary Shelman
  • Format:Print
  • | Pages:30 
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Abstract

Monsanto has led the effort to bring biotechnology to bear on food production. Through some management missteps and consumer resistance the company had difficulties in its early years. But since Hugh Grant became CEO the picture has brightened with widespread adoption of the company's products. This case focuses on the company's product pipeline and the galvanizing effect of the CEO's promise to substantially improve global food production by 2030.

Keywords

Food; Global Strategy; Leadership; Production; Agriculture And Agribusiness Industry; Biotechnology Industry; United States

Citation

Bell, David E., Carin-Isabel Knoop, and Mary Shelman. "Monsanto: Helping Farmers Feed the World." Harvard Business School Case 510-025, December 2009. (Revised February 2012.)
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About The Author

David E. Bell

Marketing
→More Publications

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More from the Authors
  • Michael Phelps: 'It's Okay to Not Be Okay' By: Boris Groysberg, Carin-Isabel Knoop and Michael Norris
  • Wladimir Klitschko: F.A.C.E. Your Challenges By: Boris Groysberg, Michael Norris and Carin-Isabel Knoop
  • The New LAX: Ready for Takeoff? By: Boris Groysberg, Carin-Isabel Knoop, Kerry Herman and Amy Klopfenstein
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