Publications
Publications
  • December 2009 (Revised November 2012)
  • Teaching Note
  • HBS Case Collection

Global Wine War 2009: New World versus Old (TN)

By: Christopher A. Bartlett
  • Format:Print
  • | Language:English
  • | Pages:15
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Abstract

Teaching Note for [910405].

Keywords

Emerging Markets; Governing Rules, Regulations, and Reforms; Segmentation; Competitive Advantage; Globalized Firms and Management; Consumer Behavior; Industry Structures; Food and Beverage Industry; United States

Citation

Bartlett, Christopher A. "Global Wine War 2009: New World versus Old (TN)." Harvard Business School Teaching Note 910-412, December 2009. (Revised November 2012.)

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