Publications
Publications
  • December 2009
  • Case
  • HBS Case Collection

Hungerit

By: David E. Bell, Sarah Morton and Mary Louise Shelman
  • Format:Print
  • | Pages:31
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Abstract

Hungary's top producer of poultry products is deciding the company's future strategy in the face of new opportunities in Central and Eastern Europe, a changing retail market in Hungary, and the possibility of increased global competition.

Keywords

Opportunities; Corporate Strategy; Competitive Strategy; Global Strategy; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Hungary

Citation

Bell, David E., Sarah Morton, and Mary Louise Shelman. "Hungerit." Harvard Business School Case 510-010, December 2009.

About The Author

David E. Bell

Marketing
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