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Steven Scheyer: Renegotiating the Newell Rubbermaid Relationship with Wal-Mart

By: James K. Sebenius and Ellen Knebel
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Keywords

Negotiation; Relationships; Retail Industry; Consumer Products Industry

Citation

Sebenius, James K., and Ellen Knebel. "Steven Scheyer: Renegotiating the Newell Rubbermaid Relationship with Wal-Mart." Harvard Business School Video Supplement 910-705, November 2009.

About The Author

James K. Sebenius

Negotiation, Organizations & Markets
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