Dawn Stokes: The View from the Driver's Seat

Boris  Groysberg; Lindsay  Tanne

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Case | HBS Case Collection | November 2009

Dawn Stokes: The View from the Driver's Seat

by Boris Groysberg and Lindsay Tanne

Abstract

Dawn Stokes founded and was successful as CEO of Texas Driving Experience, a company that provided driving lessons, both safety-based for teens, and high-performance racecar driving for individual thrill seekers and corporate events. Although the company had done well, economic hard times were beginning to take their toll. What aspects of the business should Stokes focus on? And would a policy of aggressive geographic expansion make sense?

Keywords: Economic Slowdown and Stagnation; Training; Entrepreneurship; Growth and Development Strategy; Expansion; Auto Industry; Service Industry; Texas;

Format: Print

15 pages

Find at Harvard

Citation:

Groysberg, Boris, and Lindsay Tanne. "Dawn Stokes: The View from the Driver's Seat." Harvard Business School Case 410-064, November 2009.

About the Author

Boris Groysberg

Richard P. Chapman Professor of Business Administration

Organizational Behavior

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Case | HBS Case Collection | December 2019 (Revised January 2020)

The New LAX: Ready for Takeoff?

Boris Groysberg, Carin-Isabel Knoop and Kerry Herman

Chair of LAX Board Sean Burton and LAX CEO Deborah Flint have made progress on streamlining and modernizing LAX's complex capital projects ($12 billion worth) while reorganizing and retooling Los Angeles World Airport (LAWA) staff resources, management processes, and revitalizing the LAX guest experience. From 2015-2019, LAX's performance improved, yet many challenges remained, and new ones continued to come to light. In December 2019, as Flint prepared to move onto a new position, Burton and the board are assessing the progress the team has made, and looking to next steps.

Keywords: Leadership and Change Management; Leadership; Change Management; Performance Improvement; Strategic Planning; Air Transportation;

Citation:
Groysberg, Boris, Carin-Isabel Knoop, and Kerry Herman. "The New LAX: Ready for Takeoff?" Harvard Business School Case 420-025, December 2019. (Revised January 2020.) View Details

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Case | HBS Case Collection | August 2008 (Revised January 2020)

Rachael Ray: Cooking Up a Brand

Boris Groysberg and Kerry Herman

The case details the rapid rise of Rachael Ray's career, beginning with her first appearance on NBC's Today show in March 2001. The case chronicles her success, exploring her various brands, promotional work, and expansion into new media markets. The case also allows students to grapple with the challenges Rachael Ray might face in terms of the continued sustainability of her successful brand.

Keywords: Business Growth and Maturation; Brands and Branding; Personal Development and Career; Expansion; Entertainment and Recreation Industry;

Citation:
Groysberg, Boris, and Kerry Herman. "Rachael Ray: Cooking Up a Brand." Harvard Business School Case 409-011, August 2008. (Revised January 2020.) View Details

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Case | HBS Case Collection | December 2019

Ray White

Boris Groysberg and Tricia Gregg

Ray White is an Australian real estate business that has been owned and operated by the White family for four generations. The business has expanded and prospered. However, as the industry faces new challenges and opportunities, how should the White family respond?

Keywords: Family Business; Entrepreneurship; Leadership; Disruption; Technology; Real Estate Industry; Australia;

Citation:
Groysberg, Boris, and Tricia Gregg. "Ray White." Harvard Business School Case 420-082, December 2019. View Details

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Dawn Stokes: The View from the Driver's Seat

Abstract

Citation:

About the Author

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