Publications
Publications
  • November 2009
  • Case
  • HBS Case Collection

Dawn Stokes: The View from the Driver's Seat

By: Boris Groysberg and Lindsay Tanne
  • Format:Print
  • | Pages:15
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Abstract

Dawn Stokes founded and was successful as CEO of Texas Driving Experience, a company that provided driving lessons, both safety-based for teens, and high-performance racecar driving for individual thrill seekers and corporate events. Although the company had done well, economic hard times were beginning to take their toll. What aspects of the business should Stokes focus on? And would a policy of aggressive geographic expansion make sense?

Keywords

Economic Slowdown and Stagnation; Training; Entrepreneurship; Growth and Development Strategy; Expansion; Auto Industry; Service Industry; Texas

Citation

Groysberg, Boris, and Lindsay Tanne. "Dawn Stokes: The View from the Driver's Seat." Harvard Business School Case 410-064, November 2009.

About The Author

Boris Groysberg

Organizational Behavior
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