Dawn Stokes: The View from the Driver's Seat

Boris  Groysberg; Lindsay  Tanne

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Case | HBS Case Collection | November 2009

Dawn Stokes: The View from the Driver's Seat

by Boris Groysberg and Lindsay Tanne

Abstract

Dawn Stokes founded and was successful as CEO of Texas Driving Experience, a company that provided driving lessons, both safety-based for teens, and high-performance racecar driving for individual thrill seekers and corporate events. Although the company had done well, economic hard times were beginning to take their toll. What aspects of the business should Stokes focus on? And would a policy of aggressive geographic expansion make sense?

Keywords: Economic Slowdown and Stagnation; Training; Entrepreneurship; Growth and Development Strategy; Expansion; Auto Industry; Service Industry; Texas;

Format: Print

15 pages

Find at Harvard

Citation:

Groysberg, Boris, and Lindsay Tanne. "Dawn Stokes: The View from the Driver's Seat." Harvard Business School Case 410-064, November 2009.

About the Author

Boris Groysberg

Richard P. Chapman Professor of Business Administration

Organizational Behavior

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Case | HBS Case Collection | October 2019 (Revised December 2019)

Swizz Beatz

Boris Groysberg, Annelena Lobb and Sarah Mehta

This case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz’s musical career and his new venture into the commercial art market.

Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Entertainment and Recreation Industry; Fine Arts Industry; Music Industry; United States;

Citation:
Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz." Harvard Business School Case 420-034, October 2019. (Revised December 2019.) View Details

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Case | HBS Case Collection | October 2019 (Revised December 2019)

Swizz Beatz and Alicia Keys: A Power Couple

Boris Groysberg, Annelena Lobb and Sarah Mehta

Set in 2018, this case follows married couple and music industry titans Swizz Beatz and Alicia Keys as they consider how best to use their platforms to achieve their goals. Since achieving professional success in the music industry early in their lives, Swizz and Keys had explored many different personal and professional pursuits. Swizz was particularly interested in the arts and had launched an initiative aimed at supporting emerging visual artists of color. Keys had taken on acting roles, written a children’s book, and had become an increasingly vocal advocate for social justice causes. Anchoring their professional work, Swizz and Keys had built a loving family rooted in communication and mutual respect. As one of the music industry’s most recognizable power couples, Swizz and Keys now considered how they might use their joint platform to continue to drive positive change for artists and creators of all stripes.

Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Power and Influence; Entertainment and Recreation Industry; Music Industry; United States;

Citation:
Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz and Alicia Keys: A Power Couple." Harvard Business School Case 420-035, October 2019. (Revised December 2019.) View Details

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Supplement | HBS Case Collection | November 2019

California Closets - Bill Barton

Boris Groysberg

Video supplement for the HBS Case Study "California Closets: Organizing the Customer Experience," product number 419-004.

Citation:
Groysberg, Boris. "California Closets - Bill Barton." Harvard Business School Multimedia/Video Supplement 420-702, November 2019. View Details

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Dawn Stokes: The View from the Driver's Seat

Abstract

Citation:

About the Author

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