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• Case | HBS Case Collection | January 2018 (Revised March 2018)

  Institutionalized Entrepreneurship: Flagship Pioneering

  Hong Luo, Gary P. Pisano and Huafeng Yu

  Citation:

  Luo, Hong, Gary P. Pisano, and Huafeng Yu. "Institutionalized Entrepreneurship: Flagship Pioneering." Harvard Business School Case 718-484, January 2018. (Revised March 2018.)  View Details

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• Case | HBS Case Collection | January 2018

  Flying into the Future: HondaJet

  Gary P. Pisano and Jesse Shulman

  This cases examine Honda’s diversification into the light jet market. In 1985, Honda initiated a secret program to develop a small jet. Over the years, the program had many ups and downs (it was almost canceled several times). Then, a breakthrough in the configuration of the engines lead Honda to believe it could successfully introduce a very light jet to the market (the “Civic” of the private jet market). In 2015, the company’s HondaJet received FAA certification. The HondaJet is now the number one selling jet in the very light jet segment of the market, and the CEO of Honda Aircraft Corporation, Michimasa Fujino (who started with the program in 1985) must now decide on ways to grow the business.

  Keywords: Diversification; Technological Innovation; Growth and Development Strategy; Innovation and Management; Air Transportation Industry;

  Citation:

  Pisano, Gary P., and Jesse Shulman. "Flying into the Future: HondaJet." Harvard Business School Case 618-012, January 2018.  View Details

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• Case | HBS Case Collection | September 2017 (Revised November 2017)

  Marriott International: The Next 90 Years

  Chiara Farronato and Gary Pisano

  The case examines how Marriott should respond to the potential threats from new home-sharing platforms and the rise of online travel agencies. In 2017 Marriott was the largest hotel chain, with more than one million rooms and 7% of worldwide room supply. In the previous decade the growing ubiquity of internet-based commerce had facilitated the rise of technology platforms such as Expedia and Airbnb. The case enables students to explore the forces that might lead to industry transformation and the appropriate response strategies of a large incumbent.

  Keywords: Airbnb; competitiveness; threats; disruption; Lodging Industry; long-term growth; Loyalty program; Marriot; online platforms; online travel agencies; Two-Sided Platforms; Disruptive Innovation; Tourism Industry; Travel Industry;

  Citation:

  Farronato, Chiara, and Gary Pisano. "Marriott International: The Next 90 Years." Harvard Business School Case 618-017, September 2017. (Revised November 2017.)  View Details

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