Publications
Publications
- November 2009
- HBS Case Collection
Cisco Acquires Linksys
By: David F. Hawkins
Abstract
Students must suggest ways to value intangible assets, including trademarks, acquired by Cisco in the Linksys acquisition.
Keywords
Accounting; Mergers and Acquisitions; Trademarks; Brands and Branding; Information Technology; Valuation; Telecommunications Industry
Citation
Hawkins, David F. "Cisco Acquires Linksys." Harvard Business School Case 110-013, November 2009.