Publications
Publications
- November 2009 (Revised December 2009)
- HBS Case Collection
DaChan Food (Asia) in China
By: Ray A. Goldberg and David Lane
Abstract
DaChan Food in China is providing leadership in the quality, health, and environmental needs of the Chinese consumer as poultry consumption increases there. Continuing to provide that leadership as global and national competition increase becomes more and more difficult because a price differential is essential to pay for the added safeguards the company provides through its vertically integrated structure and traceability system. How should DaChan position itself for this future?
Keywords
Agribusiness; Food; Leadership Development; Demand and Consumers; Brands and Branding; Competitive Strategy; Vertical Integration; Agriculture and Agribusiness Industry; Food and Beverage Industry; China
Citation
Goldberg, Ray A., and David Lane. "DaChan Food (Asia) in China." Harvard Business School Case 910-401, November 2009. (Revised December 2009.)
