DaChan Food (Asia) in China

Ray A. Goldberg; David  Lane

Case | HBS Case Collection | November 2009 (Revised December 2009)

DaChan Food (Asia) in China

Abstract

DaChan Food in China is providing leadership in the quality, health, and environmental needs of the Chinese consumer as poultry consumption increases there. Continuing to provide that leadership as global and national competition increase becomes more and more difficult because a price differential is essential to pay for the added safeguards the company provides through its vertically integrated structure and traceability system. How should DaChan position itself for this future?

Keywords: Agribusiness; Food; Leadership Development; Demand and Consumers; Brands and Branding; Competitive Strategy; Vertical Integration; Agriculture and Agribusiness Industry; Food and Beverage Industry; China;

Format: Print

23 pages

Educators

Citation:

Goldberg, Ray A., and David Lane. "DaChan Food (Asia) in China." Harvard Business School Case 910-401, November 2009. (Revised December 2009.)

Book | 2018

Food Citizenship: Food System Advocates in an Era of Distrust

Ray A. Goldberg

The global food system is the largest segment of the world's economy. As agribusiness-studies pioneer Ray Goldberg suggests, it is also the largest health system on the planet. And it is changing fast. Its size and importance to human, environmental, and economic health means that no system is viewed with as much suspicion by so many people around the globe. Changing societal expectations and scientific and medical advances have made the drivers of the food system—the world's food citizens—realize they must take more responsibility for society's nutritional needs, economic development, and the health of the environment. Goldberg argues that the traditionally commodity-oriented, bargaining relationship between segments of the food system has become win-win, collaborative, and characterized by public and private partnerships. Those who are responding to society's needs are succeeding; those who are not are losing out. The food system's greatest growth area is the developing world, where millions of small-scale producers, workers, and impoverished consumers need help to become part of the commercial food system. In this book, Ray Goldberg interviews the change makers of today's food system: leaders and constructive critics in government, private industry, nonprofits, and academia who provide a panoramic and in-depth look at a revolution in progress.

Keywords: Food; System; Global Range; Health; Environmental Sustainability; Development Economics; Partners and Partnerships; Public Opinion; Agriculture and Agribusiness Industry; Food and Beverage Industry;

Citation:

Goldberg, Ray A. Food Citizenship: Food System Advocates in an Era of Distrust. New York: Oxford University Press, 2018. View Details

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DaChan Food (Asia) in China

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