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  • November 2009 (Revised December 2009)
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DaChan Food (Asia) in China

By: Ray A. Goldberg and David Lane
  • Format:Print
  • | Pages:23
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Abstract

DaChan Food in China is providing leadership in the quality, health, and environmental needs of the Chinese consumer as poultry consumption increases there. Continuing to provide that leadership as global and national competition increase becomes more and more difficult because a price differential is essential to pay for the added safeguards the company provides through its vertically integrated structure and traceability system. How should DaChan position itself for this future?

Keywords

Agribusiness; Food; Leadership Development; Demand and Consumers; Brands and Branding; Competitive Strategy; Vertical Integration; Agriculture and Agribusiness Industry; Food and Beverage Industry; China

Citation

Goldberg, Ray A., and David Lane. "DaChan Food (Asia) in China." Harvard Business School Case 910-401, November 2009. (Revised December 2009.)
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About The Author

Ray A. Goldberg

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