Publications
Publications
- October 2009 (Revised March 2011)
- HBS Case Collection
Qualcomm Incorporated 2009
By: David B. Yoffie, Andrei Hagiu and Elizabeth A. Kind
Abstract
Paul Jacobs, chairman and CEO of Qualcomm Incorporated, smiled as he reflected on the success of Qualcomm's code division multiple access (CDMA) technology. By the summer of 2009, CDMA was the basis for all third generation technologies available for cellular transmissions. However, while Qualcomm seemed poised for growth, Jacobs wondered how successful the company's contributions to new generation technologies would be and if they should aggressively develop their new service offerings into profitable business units.
Keywords
Business Units; Diversification; Mobile and Wireless Technology; Growth and Development Strategy; Telecommunications Industry
Citation
Yoffie, David B., Andrei Hagiu, and Elizabeth A. Kind. "Qualcomm Incorporated 2009." Harvard Business School Case 710-433, October 2009. (Revised March 2011.)