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  • November 2009
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METRO Cash & Carry in China, 2008

By: Tarun Khanna
  • Format:Print
  • | Pages:7
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Abstract

In April 2008, the country head for METRO AG's Cash & Carry wholesaling operations is considering the most appropriate model for expansion in China, where METRO has operated stores for small business professionals for eight years. In addition, METRO is actively developing local suppliers for fresh food, a mainstay of its sales, to differentiate its product quality from local competitors.

Keywords

Developing Countries and Economies; Emerging Markets; Distribution Channels; Partners and Partnerships; Competitive Strategy; Expansion; Retail Industry; China

Citation

Khanna, Tarun. "METRO Cash & Carry in China, 2008." Harvard Business School Case 710-432, November 2009.
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About The Author

Tarun Khanna

Strategy
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Related Work

    • April 2010
    • Faculty Research

    METRO Cash & Carry in China, 2010

    By: Tarun Khanna and David Lane
Related Work
  • METRO Cash & Carry in China, 2010 By: Tarun Khanna and David Lane
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