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  • May 24, 2010
  • Article
  • Wall Street Journal

Raise Your Prices!

By: Frank V. Cespedes, Elliot Ross and Benson P. Shapiro
  • Format:Print
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Keywords

Price

Citation

Cespedes, Frank V., Elliot Ross, and Benson P. Shapiro. "Raise Your Prices!" Wall Street Journal (May 24, 2010).

About The Authors

Frank V. Cespedes

Entrepreneurial Management
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Benson P. Shapiro

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