Publications
Publications
- October 2009 (Revised June 2010)
- HBS Case Collection
1366 Technologies
By: Joseph B. Lassiter III, Ramana Nanda and David Kiron
Abstract
Just months after declaring their intent to become a solar cell equipment supplier, van Mierlo and Sachs were again revisiting the issue of what the company should be. Becoming a successful solar cell manufacturer would potentially be much more lucrative than becoming a successful equipment supplier. But, the latter was much less capital intensive and perhaps a less operationally risky approach. For van Mierlo and Sachs, the question—"What kind of company should 1366 become?"—was back on the table.
Keywords
Business Startups; Energy Generation; Renewable Energy; Entrepreneurship; Financing and Loans; Commercialization; Corporate Strategy; Green Technology Industry
Citation
Lassiter, Joseph B., III, Ramana Nanda, and David Kiron. "1366 Technologies." Harvard Business School Case 810-005, October 2009. (Revised June 2010.)