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  • October 2009 (Revised June 2010)
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1366 Technologies

By: Joseph B. Lassiter III, Ramana Nanda and David Kiron
  • Format:Print
  • | Pages:36
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Abstract

Just months after declaring their intent to become a solar cell equipment supplier, van Mierlo and Sachs were again revisiting the issue of what the company should be. Becoming a successful solar cell manufacturer would potentially be much more lucrative than becoming a successful equipment supplier. But, the latter was much less capital intensive and perhaps a less operationally risky approach. For van Mierlo and Sachs, the question—"What kind of company should 1366 become?"—was back on the table.

Keywords

Business Startups; Energy Generation; Renewable Energy; Entrepreneurship; Financing and Loans; Commercialization; Corporate Strategy; Green Technology Industry

Citation

Lassiter, Joseph B., III, Ramana Nanda, and David Kiron. "1366 Technologies." Harvard Business School Case 810-005, October 2009. (Revised June 2010.)
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About The Authors

Joseph B. Lassiter

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Ramana Nanda

Entrepreneurial Management
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Related Work

    • July 2010 (Revised March 2015)
    • Faculty Research

    1366 Technologies

    By: Ramana Nanda and Joseph B. Lassiter III
Related Work
  • 1366 Technologies By: Ramana Nanda and Joseph B. Lassiter III
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