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GE Money Bank: The M-Budget Card Initiative (TN)

By: Michael L. Tushman, Sebastian Raisch and Christian Welling
  • Format:Print
  • | Pages:14
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Abstract

Teaching Note for [410052].

Keywords

Time Management; Change Management; Problems and Challenges; Projects; Banks and Banking; Innovation and Invention; Product Launch; Knowledge; Experience and Expertise; Value; Competition; Operations; Financial Services Industry; Real Estate Industry

Citation

Tushman, Michael L., Sebastian Raisch, and Christian Welling. "GE Money Bank: The M-Budget Card Initiative (TN)." Harvard Business School Teaching Note 410-053, October 2009.

About The Author

Michael L. Tushman

Organizational Behavior
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