Publications
Publications
- October 2009
- HBS Case Collection
Inner Mongolia Yili Group: China's Pioneering Dairy Brand (TN)
Abstract
Teaching Note for [308052].
Keywords
Business Plan; Goals And Objectives; Competition; Research And Development; Globalization; Innovation And Invention; Brands And Branding; Problems And Challenges; Food And Beverage Industry; China
Citation
McFarlan, F. Warren. "Inner Mongolia Yili Group: China's Pioneering Dairy Brand (TN)." Harvard Business School Teaching Note 310-051, October 2009.