Faculty & Research
Publications
Publications

Inner Mongolia Yili Group: China's Pioneering Dairy Brand (TN)

By: F. Warren McFarlan
  • Format:Print
  • | Pages:4
ShareBar

Abstract

Teaching Note for [308052].

Keywords

Business Plan; Goals And Objectives; Competition; Research And Development; Globalization; Innovation And Invention; Brands And Branding; Problems And Challenges; Food And Beverage Industry; China

Citation

McFarlan, F. Warren. "Inner Mongolia Yili Group: China's Pioneering Dairy Brand (TN)." Harvard Business School Teaching Note 310-051, October 2009.

More from the Author