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  • September 2009
  • Case
  • HBS Case Collection

ZINK Imaging: 'Zero Ink™'

By: William A. Sahlman and Sarah Flaherty
  • Format:Print
  • | Language:English
  • | Pages:28 
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Abstract

"ZINK Imaging" describes the issues confronting CEO Wendy Caswell as she uses a partnership model to commercialize ZINK's disruptive printing technology platform, ZINK Paper. The case focuses on the frameworks ZINK has used to decide which markets to target and which business partners to choose. Caswell contemplates changes to the partnership model in an effort to speed product introduction to manage the company's burn rate and reach profitability. The context for the case is the company's imminent need to raise an additional $25 million.

Keywords

Entrepreneurship; Capital; Disruptive Innovation; Technological Innovation; Marketing Strategy; Partners And Partnerships; Horizontal Integration; Technology Industry

Citation

Sahlman, William A., and Sarah Flaherty. "ZINK Imaging: 'Zero Ink™'." Harvard Business School Case 810-050, September 2009.

About The Author

William A. Sahlman

Entrepreneurial Management
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