Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • September 2009
  • Case
  • HBS Case Collection

ZINK Imaging: 'Zero Ink™'

By: William A. Sahlman and Sarah Flaherty
  • Format:Print
  • | Language:English
  • | Pages:28
ShareBar

Abstract

"ZINK Imaging" describes the issues confronting CEO Wendy Caswell as she uses a partnership model to commercialize ZINK's disruptive printing technology platform, ZINK Paper. The case focuses on the frameworks ZINK has used to decide which markets to target and which business partners to choose. Caswell contemplates changes to the partnership model in an effort to speed product introduction to manage the company's burn rate and reach profitability. The context for the case is the company's imminent need to raise an additional $25 million.

Keywords

Entrepreneurship; Capital; Disruptive Innovation; Technological Innovation; Marketing Strategy; Partners and Partnerships; Horizontal Integration; Technology Industry

Citation

Sahlman, William A., and Sarah Flaherty. "ZINK Imaging: 'Zero Ink™'." Harvard Business School Case 810-050, September 2009.
  • Educators
  • Purchase

About The Author

William A. Sahlman

Entrepreneurial Management
→More Publications

More from the Authors

    • May 2022
    • Faculty Research

    Deborah Quazzo at GSV Ventures

    By: William A. Sahlman, Michael D. Smith and Nicole Tempest Keller
    • November 2021 (Revised May 2022)
    • Faculty Research

    QuantumScape's Mission to Revolutionize Energy Storage for a Sustainable Future

    By: William A. Sahlman, Allison M. Ciechanover and Jeff Huizinga
    • October 2021 (Revised January 2022)
    • Faculty Research

    Chia Network: Reimagining Programmable Money

    By: William A. Sahlman and George Gonzalez
More from the Authors
  • Deborah Quazzo at GSV Ventures By: William A. Sahlman, Michael D. Smith and Nicole Tempest Keller
  • QuantumScape's Mission to Revolutionize Energy Storage for a Sustainable Future By: William A. Sahlman, Allison M. Ciechanover and Jeff Huizinga
  • Chia Network: Reimagining Programmable Money By: William A. Sahlman and George Gonzalez
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College