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  • December 16, 2009
  • Guest Column
  • CNN.com

Risks and Rewards of Celebrity Endorsements

By: Anita Elberse
  • Format:Print
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Citation

Elberse, Anita. "Risks and Rewards of Celebrity Endorsements." CNN.com (December 16, 2009).
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About The Author

Anita Elberse

Marketing
→More Publications

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More from the Author
  • Number One in Formula One: Leadership Lessons from Toto Wolff and Mercedes, the Team behind One of the Greatest Winning Streaks in All of Sports By: Anita Elberse
  • The NFL’s $110-Billion Media Rights Deals By: Anita Elberse and Elizabeth Warner
  • Toto Wolff and the Mercedes Formula One Team By: Anita Elberse and David Moreno Vicente
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