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  • September 2009 (Revised March 2015)
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eBay Partner Network (A)

By: Benjamin Edelman and Ian Larkin
  • Format:Print
  • | Language:English
  • | Pages:14
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Abstract

eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale for outsourcing online marketing efforts to independent affiliates. The case presents the history and development of ePN, ePN's importance to eBay, and the mechanics of online affiliate marketing.

Keywords

Compensation and Benefits; Marketing Strategy; Partners and Partnerships; Motivation and Incentives; Online Technology; Service Industry

Citation

Edelman, Benjamin, and Ian Larkin. "eBay Partner Network (A)." Harvard Business School Case 910-008, September 2009. (Revised March 2015.) (request a courtesy copy.)
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Related Work

    • September 2009 (Revised March 2015)
    • Faculty Research

    eBay Partner Network (B)

    By: Benjamin Edelman and Ian Larkin
    • September 2009 (Revised March 2015)
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    eBay Partner Network (C)

    By: Benjamin Edelman and Ian Larkin
    • January 2010 (Revised February 2015)
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    eBay Partner Network (A), (B), (C), and (D)

    By: Benjamin Edelman and Ian Larkin
    • December 2010 (Revised June 2014)
    • Faculty Research

    eBay Partner Network — slide supplement

    By: Benjamin Edelman
    • December 2013 (Revised March 2015)
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    eBay Partner Network (D)

    By: Benjamin Edelman
    • September 2009 (Revised March 2015)
    • Faculty Research

    eBay Partner Network (A)

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Related Work
  • eBay Partner Network (B) By: Benjamin Edelman and Ian Larkin
  • eBay Partner Network (C) By: Benjamin Edelman and Ian Larkin
  • eBay Partner Network (A), (B), (C), and (D) By: Benjamin Edelman and Ian Larkin
  • eBay Partner Network — slide supplement By: Benjamin Edelman
  • eBay Partner Network (D) By: Benjamin Edelman
  • eBay Partner Network (A) By: Benjamin Edelman and Ian Larkin
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