Publications
Publications
  • September 2009 (Revised May 2011)
  • Case
  • HBS Case Collection

Sniffing Out Opportunities at PetSmart

By: V.G. Narayanan and Lisa Brem
  • Format:Print
  • | Pages:24
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Abstract

The pet and pet supply industry was one of the few bright lights in an otherwise dismal retail outlook in 2009. This case gives background pet retail industry information and strategic positioning information for both PetSmart and PETCO to enable students to develop their own Balanced Scorecards and strategy maps for the two companies.

Keywords

Balanced Scorecard; Industry Growth; Industry Structures; Competitive Strategy; Retail Industry

Citation

Narayanan, V.G., and Lisa Brem. "Sniffing Out Opportunities at PetSmart." Harvard Business School Case 110-025, September 2009. (Revised May 2011.)

About The Author

V.G. Narayanan

Accounting and Management
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