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  • August 2009 (Revised April 2012)
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Genzyme's CSR Dilemma: How to Play its HAND

By: Christopher A. Bartlett, Tarun Khanna and Prithwiraj Choudhury
  • Format:Print
  • | Pages:23
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Abstract

Genzyme, a global biotechnology company, launches a program to develop therapies for neglected diseases (e.g., malaria, TB), giving away the intellectual property. This case focuses on the decision of which diseases, which partnerships, and which markets should management decide to fund. But the bigger issue is how this program, developed under the umbrella role Genzyme's corporate social responsibility, fits into its global competitive strategy.

Keywords

Global Strategy; Health Care And Treatment; Intellectual Property; Corporate Social Responsibility And Impact; Partners And Partnerships; Research And Development; Biotechnology Industry

Citation

Bartlett, Christopher A., Tarun Khanna, and Prithwiraj Choudhury. "Genzyme's CSR Dilemma: How to Play its HAND." Harvard Business School Case 910-407, August 2009. (Revised April 2012.)
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About The Authors

Christopher A. Bartlett

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Tarun Khanna

Strategy
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Prithwiraj Choudhury

Technology and Operations Management
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Related Work

    • August 2009 (Revised April 2012)
    • Faculty Research

    Genzyme's CSR Dilemma: How to Play its HAND

    By: Christopher A. Bartlett, Tarun Khanna and Prithwiraj Choudhury
    • January 2010 (Revised November 2012)
    • Faculty Research

    Genzyme's CSR Dilemma: How to Play its HAND (TN)

    By: Christopher A. Bartlett
Related Work
  • Genzyme's CSR Dilemma: How to Play its HAND By: Christopher A. Bartlett, Tarun Khanna and Prithwiraj Choudhury
  • Genzyme's CSR Dilemma: How to Play its HAND (TN) By: Christopher A. Bartlett
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