Genzyme's CSR Dilemma: How to Play its HAND

Christopher A. Bartlett; Tarun   Khanna; Prithwiraj  Choudhury

Case | HBS Case Collection | August 2009 (Revised April 2012)

Genzyme's CSR Dilemma: How to Play its HAND

by Christopher A. Bartlett, Tarun Khanna and Prithwiraj Choudhury

Abstract

Genzyme, a global biotechnology company, launches a program to develop therapies for neglected diseases (e.g., malaria, TB), giving away the intellectual property. This case focuses on the decision of which diseases, which partnerships, and which markets should management decide to fund. But the bigger issue is how this program, developed under the umbrella role Genzyme's corporate social responsibility, fits into its global competitive strategy.

Keywords: Global Strategy; Health Care and Treatment; Intellectual Property; Corporate Social Responsibility and Impact; Partners and Partnerships; Research and Development; Biotechnology Industry;

Format: Print

23 pages

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Citation:

Bartlett, Christopher A., Tarun Khanna, and Prithwiraj Choudhury. "Genzyme's CSR Dilemma: How to Play its HAND." Harvard Business School Case 910-407, August 2009. (Revised April 2012.)