Publications
Publications
- August 2009
- HBS Case Collection
Intuit
Abstract
This case study provides an overview of Intuit's growth and, in particular, the sales and service initiatives that historically fueled the company's growth from start-up to a corporation. It also outlines certain processes and cultural values, as well as specific employee and leadership behaviors, that provided the foundation for those initiatives.
Keywords
Entrepreneurship; Product; Service Delivery; Business Processes; Organizational Culture; Sales; Business Strategy
Citation
Cespedes, Frank V. "Intuit." Harvard Business School Case 810-018, August 2009.