Tenova: Mining for Growth in an Economic Crisis

Gary P. Pisano; Elena  Corsi; Elisa  Farri

Case | HBS Case Collection | August 2009 (Revised September 2009)

Tenova: Mining for Growth in an Economic Crisis

by Gary P. Pisano, Elena Corsi and Elisa Farri

Abstract

In December 2008, Gianluigi Nova, CEO of Tenova SpA, a technology and equipment supplier to the metals and mining industry, had to choose between two options. The first was to continue growing in the company's core business: equipment for the steel production. The second option offered growth in a related, but nearly new business for Tenova: the equipment for mining, mineral processing, and extractive metallurgy. They only had a small presence in this market. Yet, Nova had to cope with the worldwide economic crisis whose destructive power hit every area of the metals and mining industry. Nova had to decide which option offered the best opportunity to grow in the worst economic crisis since 1929.

Keywords: Decision Choices and Conditions; Financial Crisis; Leadership; Crisis Management; Growth and Development Strategy; Market Entry and Exit; Diversification; Industrial Products Industry; Mining Industry;

Format: Print

33 pages

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Citation:

Pisano, Gary P., Elena Corsi, and Elisa Farri. "Tenova: Mining for Growth in an Economic Crisis." Harvard Business School Case 610-021, August 2009. (Revised September 2009.)

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Tenova: Mining for Growth in an Economic Crisis

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