Publications
Publications
- August 2009 (Revised September 2009)
- HBS Case Collection
Tenova: Mining for Growth in an Economic Crisis
By: Gary P. Pisano, Elena Corsi and Elisa Farri
Abstract
In December 2008, Gianluigi Nova, CEO of Tenova SpA, a technology and equipment supplier to the metals and mining industry, had to choose between two options. The first was to continue growing in the company's core business: equipment for the steel production. The second option offered growth in a related, but nearly new business for Tenova: the equipment for mining, mineral processing, and extractive metallurgy. They only had a small presence in this market. Yet, Nova had to cope with the worldwide economic crisis whose destructive power hit every area of the metals and mining industry. Nova had to decide which option offered the best opportunity to grow in the worst economic crisis since 1929.
Keywords
Decision Choices and Conditions; Financial Crisis; Leadership; Crisis Management; Growth and Development Strategy; Market Entry and Exit; Diversification; Industrial Products Industry; Mining Industry
Citation
Pisano, Gary P., Elena Corsi, and Elisa Farri. "Tenova: Mining for Growth in an Economic Crisis." Harvard Business School Case 610-021, August 2009. (Revised September 2009.)