Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • August 2009 (Revised September 2009)
  • Case
  • HBS Case Collection

Tenova: Mining for Growth in an Economic Crisis

By: Gary P. Pisano, Elena Corsi and Elisa Farri
  • Format:Print
  • | Pages:33 
ShareBar

Abstract

In December 2008, Gianluigi Nova, CEO of Tenova SpA, a technology and equipment supplier to the metals and mining industry, had to choose between two options. The first was to continue growing in the company's core business: equipment for the steel production. The second option offered growth in a related, but nearly new business for Tenova: the equipment for mining, mineral processing, and extractive metallurgy. They only had a small presence in this market. Yet, Nova had to cope with the worldwide economic crisis whose destructive power hit every area of the metals and mining industry. Nova had to decide which option offered the best opportunity to grow in the worst economic crisis since 1929.

Keywords

Decision Choices And Conditions; Financial Crisis; Leadership; Crisis Management; Growth And Development Strategy; Market Entry And Exit; Diversification; Industrial Products Industry; Mining Industry

Citation

Pisano, Gary P., Elena Corsi, and Elisa Farri. "Tenova: Mining for Growth in an Economic Crisis." Harvard Business School Case 610-021, August 2009. (Revised September 2009.)
  • Educators
  • Purchase

About The Author

Gary P. Pisano

Technology and Operations Management
→More Publications

More from the Authors

    • Journal of World Business

    Variety of Innovation in Global Value Chains

    By: Giulio Buciuni and Gary P. Pisano
    • December 2020
    • Faculty Research

    Pal’s Sudden Service—Scaling an Organizational Model to Drive Growth

    By: Francesca Gino, Gary P. Pisano and Alexander Rohe
    • December 2020
    • Faculty Research

    Scaling Well by Doing Good: Motivating Talent at b.good

    By: Francesca Gino, Gary P. Pisano and Alexander Rohe
More from the Authors
  • Variety of Innovation in Global Value Chains By: Giulio Buciuni and Gary P. Pisano
  • Pal’s Sudden Service—Scaling an Organizational Model to Drive Growth By: Francesca Gino, Gary P. Pisano and Alexander Rohe
  • Scaling Well by Doing Good: Motivating Talent at b.good By: Francesca Gino, Gary P. Pisano and Alexander Rohe
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College