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Publications

What Are Business Models, and How Are They Built?

By: Clayton M. Christensen and Mark W. Johnson
  • Format:Print
  • | Language:English
  • | Pages:11
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Keywords

Business Models; Business Model; Valuation

Citation

Christensen, Clayton M., and Mark W. Johnson. "What Are Business Models, and How Are They Built?" Harvard Business School Module Note 610-019, August 2009. (Revised November 2021.)

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