Publications
Publications

Cyworld: Creating and Capturing Value in a Social Network (TN)

By: Sunil Gupta and Sangman Han
  • Format:Print
  • | Pages:17
ShareBar

Abstract

Teaching Note for [509012].

Keywords

Value Creation; Social and Collaborative Networks; Mergers and Acquisitions; Revenue; Leadership Style; Decision Choices and Conditions; Digital Marketing; Customers; Service Operations; Competency and Skills; Web Services Industry; South Korea

Citation

Gupta, Sunil, and Sangman Han. "Cyworld: Creating and Capturing Value in a Social Network (TN)." Harvard Business School Teaching Note 510-028, August 2009.

About The Author

Sunil Gupta

Marketing
More Publications

More from the Authors