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Bernd Beetz: Creating the New Coty (TN)

By: Geoffrey G. Jones
  • Format:Print
  • | Pages:24
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Abstract

Teaching Note for [808133].

Keywords

Financial Crisis; Brands and Branding; Corporate Entrepreneurship; Growth and Development; Business Subsidiaries; Product Launch; Beauty and Cosmetics Industry; Russia

Citation

Jones, Geoffrey G. "Bernd Beetz: Creating the New Coty (TN)." Harvard Business School Teaching Note 810-016, July 2009.

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Geoffrey G. Jones

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