Publications
Publications
- July 2009
- HBS Case Collection
TH!NK: The Norwegian Electric Car Company (TN)
Abstract
Teaching Note for [808070].
Keywords
Venture Capital; Market Entry and Exit; Brands and Branding; Environmental Sustainability; Product Launch; Auto Industry; Norway
Citation
Lassiter, Joseph B., III. "TH!NK: The Norwegian Electric Car Company (TN)." Harvard Business School Teaching Note 810-009, July 2009.