Publications
Publications
- June 2009 (Revised July 2009)
- HBS Case Collection
Mrs. Ebtissam Algosaibi: An Entrepreneur in the Kingdom of Saudi Arabia
Abstract
Mrs. Ebtissam Algosaibi has created the leading high end jewelry company in the Middle East, Erum Jewelry, based in her home town of Alkhobar, Saudi Arabia. She believes Erum has the potential to be a world player similar to Cartier and Chopard. How should she expand Erum beyond the Saudi market? The case also deals with the new opportunities and old challenges for women entrepreneurs in Saudi Arabia and the Middle East.
Keywords
Gender Characteristics; Entrepreneurship; Global Strategy; Problems and Challenges; Opportunities; Expansion; Apparel and Accessories Industry; Al-Khubar; Middle East
Citation
Isenberg, Daniel J. "Mrs. Ebtissam Algosaibi: An Entrepreneur in the Kingdom of Saudi Arabia." Harvard Business School Case 809-166, June 2009. (Revised July 2009.)