More from these Authors

• Case | HBS Case Collection | May 2018

  BuzzFeed—What Future for Native Advertising and Branded Content?

  Felix Oberholzer-Gee

  Jonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to respond to Facebook’s announcement that it would prioritize posts from friends over content from publishers.

  Keywords: Information Publishing; Online Technology; Online Advertising; Problems and Challenges; Business Model; Strategy; Publishing Industry; Technology Industry; United States;

  Citation:

  Oberholzer-Gee, Felix. "BuzzFeed—What Future for Native Advertising and Branded Content?" Harvard Business School Case 718-511, May 2018.  View Details

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• Article | Strategic Management Journal | October 2017

  Elevating Repositioning Costs: Strategy Dynamics and Competitive Interactions

  Anoop R. Menon and Dennis Yao

  This paper proposes an approach for modeling competitive interactions that incorporates the costs to firms of changing strategy. The costs associated with strategy modifications, which we term “repositioning costs,” are particularly relevant to competitive interactions involving major changes to business strategies. Repositioning costs can critically affect competitive dynamics and, consequently, the implications of strategic interaction for strategic choice. While the literature broadly recognizes the importance of such costs, game-theoretic treatments of major strategic change, with very limited exceptions, have not addressed them meaningfully. We advocate greater recognition of repositioning costs and illustrate with two simple models how repositioning costs may facilitate differentiation and affect the value of a firm’s capability to reduce repositioning costs through investments in flexibility.

  Keywords: ＂repositioning costs; strategy dynamics; strategic interaction; game theory; capabilities; Cost; Strategy; Change; Game Theory; Organizational Change and Adaptation;

  Citation:

  Menon, Anoop R., and Dennis Yao. "Elevating Repositioning Costs: Strategy Dynamics and Competitive Interactions." Strategic Management Journal 38, no. 10 (October 2017): 1953–1963.  View Details

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• Other Unpublished Work | 2017

  Better, Simpler Strategy

  Frances X. Frei and Felix Oberholzer-Gee

  Strategy, at its core, describes how a company attains superior performance. In industry after industry, there is a wide range in company performance resulting from the various strategies adopted by individual firms. Underneath all of this variation, however, are principles that are straightforward and consistent across industries. This pamphlet outlines these principles to help you set and evolve your company’s strategy. Here we offer a simple and succinct way to think about the sources of competitive advantage. We hope that our way of thinking about why some companies do far better than others is both illuminating and inspiring.

  Keywords: Strategy; Competitive Advantage;

  Citation:

  Frei, Frances X., and Felix Oberholzer-Gee. "Better, Simpler Strategy." Baker Library, Boston, September 2017.  View Details

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