Publications
Publications
  • September 2009
  • Article
  • Quantitative Marketing and Economics

Targeted Advertising as a Signal

By: Bharat Anand and Ron Shachar
  • Format:Print
  • | Pages:30
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Keywords

Advertising

Citation

Anand, Bharat, and Ron Shachar. "Targeted Advertising as a Signal." Quantitative Marketing and Economics 7, no. 3 (September 2009): 237–266. (Lead Article.)

About The Author

Bharat N. Anand

Strategy
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