Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • September 2009
  • Article
  • Quantitative Marketing and Economics

Targeted Advertising as a Signal

By: Bharat Anand and Ron Shachar
  • Format:Print
  • | Pages:30
ShareBar

Keywords

Advertising

Citation

Anand, Bharat, and Ron Shachar. "Targeted Advertising as a Signal." Quantitative Marketing and Economics 7, no. 3 (September 2009): 237–266. (Lead Article.)
  • Find it at Harvard
  • Read Now

About The Author

Bharat N. Anand

Strategy
→More Publications

More from the Authors

    • March 2025 (Revised April 2025)
    • Faculty Research

    Dominion Voting Systems v. Fox News

    By: Vincent Pons, Jesse M. Shapiro, Bharat Anand and Susan Pinckney
    • September–October 2024
    • Harvard Business Review

    Why Multibusiness Strategies Fail and How to Make Them Succeed

    By: Bharat Anand and David J. Collis
    • August 2021 (Revised March 2024)
    • Faculty Research

    Danaher Corporation (Abridged)

    By: Bharat Anand, David J. Collis and Sophie Hood
More from the Authors
  • Dominion Voting Systems v. Fox News By: Vincent Pons, Jesse M. Shapiro, Bharat Anand and Susan Pinckney
  • Why Multibusiness Strategies Fail and How to Make Them Succeed By: Bharat Anand and David J. Collis
  • Danaher Corporation (Abridged) By: Bharat Anand, David J. Collis and Sophie Hood
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.