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  • June 2009 (Revised March 2011)
  • Module Note

The Creative Industries: Managing Products and Product Portfolios

By: Anita Elberse
  • Format:Print
  • | Pages:16
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Abstract

This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies.

Keywords

Entertainment; Management Practices and Processes; Marketing; Product Development; Production; Creativity

Citation

Elberse, Anita. "The Creative Industries: Managing Products and Product Portfolios." Harvard Business School Module Note 509-077, June 2009. (Revised March 2011.)
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About The Author

Anita Elberse

Marketing
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More from the Author
  • Number One in Formula One: Leadership Lessons from Toto Wolff and Mercedes, the Team behind One of the Greatest Winning Streaks in All of Sports By: Anita Elberse
  • The NFL’s $110-Billion Media Rights Deals By: Anita Elberse and Elizabeth Warner
  • Toto Wolff and the Mercedes Formula One Team By: Anita Elberse and David Moreno Vicente
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