Publications
Publications
- June 2009 (Revised April 2017)
- HBS Case Collection
Merck: Managing Vioxx (A)-(G)
By: Robert Simons and Natalie Kindred
Abstract
Teaching Note for [109080], [109081], [109082], [109083], [109084], [109085], and [109086].
Keywords
Management Control Systems; Strategy And Execution; Crisis Management; Risk; Core Values; Pharmaceutical Industry
Citation
Simons, Robert, and Natalie Kindred. "Merck: Managing Vioxx (A)-(G)." Harvard Business School Teaching Note 109-087, June 2009. (Revised April 2017.)