Publications
Publications

Merck: Managing Vioxx (G)

By: Robert L. Simons and Natalie Kindred
  • Format:Print
  • | Pages:3
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Keywords

Decision Choices and Conditions; Leadership; Customer Focus and Relationships; Pharmaceutical Industry

Citation

Simons, Robert L., and Natalie Kindred. "Merck: Managing Vioxx (G)." Harvard Business School Supplement 109-086, April 2009.

About The Author

Robert Simons

Accounting and Management
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