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Publications

Merck: Managing Vioxx (E)

By: Robert L. Simons, Kathryn Rosenberg and Natalie Kindred
  • Format:Print
  • | Pages:7
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Keywords

Leadership; Decision Choices and Conditions; Customer Focus and Relationships; Pharmaceutical Industry

Citation

Simons, Robert L., Kathryn Rosenberg, and Natalie Kindred. "Merck: Managing Vioxx (E)." Harvard Business School Supplement 109-084, April 2009.

About The Author

Robert Simons

Accounting and Management
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