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  • April 2009 (Revised November 2012)
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Sermo, Inc.

By: Thomas R. Eisenmann and Lars Peter Christian Nielsen
  • Format:Print
  • | Language:English
  • | Pages:25
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Abstract

Sermo operates the leading online professional network for physicians in the United States. Doctors use Sermo free of charge to post surveys regarding diagnostic and treatment concerns and to discuss these concerns, as well as challenges with managing their practices. Sermo earns revenue by charging clients who would value early information regarding the effectiveness of new drugs and medical devices-investment managers, pharmaceutical companies, and regulatory authorities. Clients cannot participate in doctors' online discussions, but they can view survey results and post their own surveys to Sermo's physician members. The case discusses challenges confronting Sermo in mobilizing this two-sided platform and in balancing the sometimes conflicting needs of the platform's two sides.

Keywords

Entrepreneurship; Health Care and Treatment; Knowledge Sharing; Two-Sided Platforms; Conflict and Resolution; Social and Collaborative Networks; United States

Citation

Eisenmann, Thomas R., and Lars Peter Christian Nielsen. "Sermo, Inc." Harvard Business School Case 809-142, April 2009. (Revised November 2012.)
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About The Author

Thomas R. Eisenmann

Entrepreneurial Management
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Related Work

    • April 2009 (Revised November 2012)
    • Faculty Research

    Sermo, Inc.

    By: Thomas R. Eisenmann and Lars Peter Christian Nielsen
Related Work
  • Sermo, Inc. By: Thomas R. Eisenmann and Lars Peter Christian Nielsen
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