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  • April 2009 (Revised April 2009)
  • Teaching Note
  • HBS Case Collection

(PRODUCT) RED (TN) (A) and (B)

By: Michael I. Norton and Youngme E. Moon
  • Format:Print
  • | Pages:14
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Abstract

Teaching Note for [509013 and 509014].

Citation

Norton, Michael I., and Youngme E. Moon. "(PRODUCT) RED (TN) (A) and (B)." Harvard Business School Teaching Note 509-054, April 2009. (Revised April 2009.)
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About The Authors

Michael I. Norton

Negotiation, Organizations & Markets
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Youngme Moon

General Management
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More from the Authors
  • Opportunity Neglect: An Aversion to Low-probability Gains By: Emily Prinsloo, Kate Barasz, Leslie K. John and Michael I. Norton
  • Relational Diversity in Social Portfolios Predicts Well-Being By: Hanne K. Collins, Serena F. Hagerty, Jordi Quoidbach, Michael I. Norton and Alison Wood Brooks
  • Bringing Ideas to Life: The Story of Paul English By: Youngme Moon, Frances X. Frei and F. Katelynn Boland
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