Article
| Harvard Business Review
Managing Alliances with the Balanced Scorecard
by
Robert S. Kaplan, David P. Norton and Bjarne Rugelsjoen
|
Abstract
The article addresses failures in strategic alliances and illustrates, via a detailed description of the successful strategic alliance between Solvay Pharmaceuticals Inc. and Quintiles company how the creation of a strategy map and Balanced Scorecard helps align the separate interests of alliance partners into a coherent joint strategy. These tools are then used to communicate the common vision to all alliance employees and establish a governance process that keeps everyone focused on achieving the alliance's strategic objectives.
Keywords: Alliances;
Balanced Scorecard;
Employees;
Alignment;
Corporate Governance;
Interests;
Management Practices and Processes;
Goals and Objectives;
Partners and Partnerships;