Publications
Publications
- March 2009
- HBS Case Collection
The Hotel Bed Wars
By: Youngme E. Moon
Abstract
This case describes the start of The Hotel Bed Wars, the competition among hotel chains to attract customers by offering better and more elaborate bedding. The case is written from the standpoint of Starwood Hotels & Resorts, which is credited with starting The Hotel Bed Wars with its introduction of The Heavenly Bed in its Westin hotels and resorts.
Keywords
Competitive Strategy; Problems and Challenges; Customization and Personalization; Customers; Accommodations Industry
Citation
Moon, Youngme E. "The Hotel Bed Wars." Harvard Business School Case 509-059, March 2009.
About The Author
