Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • April 2010
  • Article
  • Long Range Planning

From Strategy to Business Models and onto Tactics

By: Ramon Casadesus-Masanell and Joan Enric Ricart
  • Format:Print
  • | Pages:21
ShareBar

Abstract

The notion of business model has been used by strategy scholars to refer to "the logic of the firm, the way it operates and how it creates value for its stakeholders." On the surface, this notion appears to be similar to that of strategy. We present a conceptual framework to separate and relate business model and strategy. Business model, we argue, is a reflection of the firm's realized strategy. We find that in simple competitive situations there is a one-to-one mapping between strategy and business model, which makes it difficult to separate the two notions. We show that the concepts of strategy and business model differ when there are important contingencies upon which a well-designed strategy must be based. Our framework also delivers a clear separation between tactics and strategy. This distinction is possible because strategy and business model are different constructs.

Keywords

Business Model; Competitive Strategy; Value Creation; Business and Stakeholder Relations; Framework; Negotiation Tactics; Competition

Citation

Casadesus-Masanell, Ramon, and Joan Enric Ricart. "From Strategy to Business Models and onto Tactics." Special Issue on Business Models Long Range Planning 43, no. 2 (April 2010): 195–215.
  • Find it at Harvard

About The Author

Ramon Casadesus-Masanell

Strategy
→More Publications

More from the Authors

    • November 2022
    • Faculty Research

    HBS Case Video Bosch eBike

    By: Ramon Casadesus-Masanell
    • November 2022
    • Faculty Research

    What are the lessons learned to make intrapreneurship successful in a large company

    By: Ramon Casadesus-Masanell
    • November 2022
    • Faculty Research

    What are the lessons learned from the e-bike business for other Bosch divisions

    By: Ramon Casadesus-Masanell
More from the Authors
  • HBS Case Video Bosch eBike By: Ramon Casadesus-Masanell
  • What are the lessons learned to make intrapreneurship successful in a large company By: Ramon Casadesus-Masanell
  • What are the lessons learned from the e-bike business for other Bosch divisions By: Ramon Casadesus-Masanell
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College