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  • February 2009 (Revised November 2010)
  • Case
  • HBS Case Collection

Marquee: The Business of Nightlife

By: Anita Elberse, Ryan Barlow and Sheldon Wong
  • Format:Print
  • | Pages:22
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Abstract

In December 2008, nightlife impresario Noah Tepperberg is celebrating the fifth anniversary of his New York City nightclub Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of NYC's hottest clubs for what seems an eternity in the nightlife industry. However, concerns remain about Marquee's staying power, rising costs, and increased competition. When is the right time for Tepperberg to pull the plug on Marquee?

Keywords

Business Growth and Maturation; Customer Focus and Relationships; Cost; Marketing Strategy; Competition; Entertainment and Recreation Industry; New York (city, NY)

Citation

Elberse, Anita, Ryan Barlow, and Sheldon Wong. "Marquee: The Business of Nightlife." Harvard Business School Case 509-019, February 2009. (Revised November 2010.)
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About The Author

Anita Elberse

Marketing
→More Publications

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More from the Authors
  • Toto Wolff and the Mercedes Formula One Team By: Anita Elberse and David Moreno Vicente
  • FIFA and The World Cup: The Future of Football By: Anita Elberse, Oliver Band and Howard Johnson
  • Andreessen Horowitz’s Cultural Leadership Fund (B): Kevin Hart and Clubhouse By: Anita Elberse, Briana Richardson and Cydni Williams
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