Publications
Publications
- December 2009
- Harvard Business Review
How to Combat Online Ad Fraud
By: Benjamin Edelman
Abstract
Online advertisers frequently fall victim to dishonest, tech-savvy publishers. Here's a sampling of common scams with some advice on how to outwit their perpetrators.
Keywords
Citation
Edelman, Benjamin. "How to Combat Online Ad Fraud." Harvard Business Review 87, no. 12 (December 2009): 24–25.